The App development blog of Simon Monk, CTO of Meme IDE the cross platform development tool for Android, WM and IOS apps. free download from

Thursday, 13 October 2011

Android Open Conference October 2011

This was a great conference. Well organised with a good range of talks.

I found the cross-platform talks particularly relevant and interesting given what we are doing with Meme IDE. For most of our current customers using rugged-brick-phones the emphasis on design and elegance of the user interface, would frankly not be their top priority. However, for some of the software builders there, this is a reason not to use any cross-platform IDE. And understandably, the subtleties of design are clearly paramount for a consumer app.

Interestingly, in LinkedIn's talk by Kiran Prasad on their cross-platform development, the presenter sited a design rule of breadth < 4 and depth < 3 so that the user does not get lost. I tried to think how this would map onto some of our field service applications with a complex workflow and lots of information to collect. We rarely have depth > 1, but in some places we have chains of next / previous buttoned screens that are 10 or more steps wide.

Other interesting talks that add to this argument were:

* Design, Building and Architecture for Twin Towers: Android & iOS by Bess Ho
* Cross-Platform App Development with Flex Mobile by Stephen Chin
* Awesome Apps and Agile Development by Dan Clifford

Its a different world. So the question arises, is our next step with Meme IDE to make it more 'consumer capable' and relevant to this more general market? or do we stick to the customers we know and sell it as a premium field service mobile development kit?



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